https://www.jimmuntone.com/home daily 1.0 2024-05-02 https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/6d2f43ec-82e3-406b-8a0e-cbaf49871667/purepng.com-bank-of-america-logologobrand-logoiconslogos-251519939688snesl.png https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/16add056-cb40-4dbf-82fa-cf070cf91a31/Lindt-Logo.png https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/42d55576-86bd-4952-ae89-2b808860a896/Citibank-Logo.png https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/2803a644-e358-43a3-919b-faf21ed560c2/PG-Logo-2003.png https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/e91ddb4c-668e-4a04-bad6-d554724bfcbf/Logo.KrispyKreme.svg.png https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/e358feec-875c-41d1-b40f-5d873cf932bc/JNJ_Logo_New.svg.png https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/18337b5f-2a48-483f-869f-70a32130cf74/1024px-Mondelez_international_2012_logo.svg.png https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/c20624ef-c7d9-4709-90d6-4340b7ce489d/Merck-Co.-Logo.png https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/1707164302386-V12MFZ5HMEH9S7YCD19U/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/1707164358788-KJQJ5ABD4U7YLT5AUBCH/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/1707164380466-S66Y3KP6L7V3R11AT3ZW/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/1707164444037-Q9A8RKAQFB7R8UI7VT68/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/1707165891579-BP5WGJFMP2U278B0WD7H/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/1707165926172-9UVSR31H69G4UV7CX31W/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/0db4a221-77ef-4ba6-a10d-dc3ab3df3748/Screenshot+2024-02-05+at+3.48.03+PM.png Home https://www.jimmuntone.com/contact daily 0.75 2024-02-05 https://www.jimmuntone.com/philosophy daily 0.75 2022-01-10 https://www.jimmuntone.com/about daily 0.75 2024-02-06 https://www.jimmuntone.com/remains-of-the-day daily 0.75 2024-03-11 https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/6171770e-fa92-4cbd-b949-5808a35b0924/Screenshot+2024-03-08+at+9.52.40%E2%80%AFAM.png Remains of the Day https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/50898d8b-ee4e-4a32-8be2-a6d71d5afc49/Screenshot+2024-03-08+at+9.53.09%E2%80%AFAM.png Remains of the Day https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/32e01a80-6f52-4f7f-856f-934a9239557c/Screenshot+2024-03-08+at+9.53.18%E2%80%AFAM.png Remains of the Day https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/6b3151fb-5a8b-43ab-8cc4-7b4fc9108123/Screenshot+2024-03-08+at+9.53.40%E2%80%AFAM.png Remains of the Day https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/050e9aa4-3902-4a6c-94c7-8328a1fb6db8/Screenshot+2024-03-08+at+9.52.29%E2%80%AFAM.png Remains of the Day https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/2611bf76-f245-46c0-b8fa-f5ca1da692d7/Screenshot+2024-03-08+at+9.52.20%E2%80%AFAM.png Remains of the Day Testfsfsfsfsfsfsfsfsf https://www.jimmuntone.com/general-2 daily 0.75 2025-11-23 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg General 2 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg General 2 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg General 2 https://www.jimmuntone.com/portfolio-2 daily 0.75 2024-03-07 https://www.jimmuntone.com/portfolio-2/project-one-peel2 monthly 0.5 2021-01-08 https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/1609968139676-E2AKDA5M7G6WF2LHUEB4/blurred_user_test.png Portfolio - Merck Digital Transformation - We had some suggested segmentation and user research that was done over a year ago to start with, but, we weren’t convinced that it accurately portrayed our audience. We ran an A/B test of some simple assets and surveys to begin testing our hypothesis. In the meantime we conducted one on one research with 6 cardiologists and 2 Primary Care Physicians to get a better understand of their treatment habits. https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/1608311335621-YC3686OV1LKZ5KRL1IAR/Screen+Shot+2020-12-18+at+12.08.10+PM.png Portfolio - Merck Digital Transformation - Once we felt we had enough data to work with, I planned some design thinking exercises with the extended team. The product owner and I developed a pre-read to inform the workshop and I began with an exercise to better understand our customer’s empathy and personality traits. https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/1608311786749-09YUY2C81FH9WYMHFD0C/image-asset.png Portfolio - Merck Digital Transformation - Our second persona workshop focused around how the perspective customer spends their day and how they interact with technology. To accomplish this I performed a “Jobs to be done” and “Five Whys” session. https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/1608311526476-E7YS1RPJR7CEX7JMR77N/Persona+Page+1.png Portfolio - Merck Digital Transformation - We ended up with 3 segments, an example of one is here. The first page is all about our doctor’s drivers, influences and needs… https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/1608311650786-M8GNG0LJEBHABUW36M2K/Slide4.png Portfolio - Merck Digital Transformation - … The second page is all about their digital needs, preferred types of content and day in the life info. https://www.jimmuntone.com/portfolio-2/project-two-85ms7 monthly 0.5 2021-01-03 https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/1609438258432-4O0DKQ829N41XH7DS1O6/simpletireold.png Portfolio - SimpleTire- Brand Transformation https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/1609438234811-1JSWMTBLOXYYH87YI1PC/walmart.png Portfolio - SimpleTire- Brand Transformation https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/1609438349044-VKZR1T89JY4BOXXCR7MT/pep-boys.png Portfolio - SimpleTire- Brand Transformation https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/1609439325848-H6LH5BKYY4UVD3NC40I2/Screen+Shot+2020-06-16+at+12.12.06+PM.png Portfolio - SimpleTire- Brand Transformation - Getting to know you... We knew that the majority of our business was centered around “Kyle,” a guy who could take a car apart and and put it back together over the course of a weekend. To reach a broader audience we embarked on three weeks of user testing doing 24 interviews, primarily with subjects identified as our future state user. We also did a series of quantitative research like exit and entrance surveys and ran A/B and pilot programs to understand our audience. To help with the current usability issues we employed Fullstory to help us monitor user behavior. During this process I lead the development of our screener and script, worked alongside marketing to develop surveys and A/B tests and moderated several of our interviews. With the help of the entire team, I lead the development of 3 primary and 3 secondary personas. https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/1609440330009-YOEPSM4QLA5AA2AOZHAQ/Screen+Shot+2020-06-16+at+10.28.46+AM+%281%29.png Portfolio - SimpleTire- Brand Transformation https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/1609444033829-NJ9ZUH0WROPVXHSHCXYI/image-asset.png Portfolio - SimpleTire- Brand Transformation - For the rest of us… The majority of the site spoke to our desired customer base. The system guided users through the process allowing for multiple search styles and methods. Users were given enough data (with always the option to get more) without being overwhelmed. https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/1609442941854-13STPFAZ8KS9GFE5LU1B/pro.png Portfolio - SimpleTire- Brand Transformation - For Experts. To accommodate our expert users we added a “Pro” button to most pages. Pro pages went into much greater detail than the average user would typically require. To reinforce the theme that the user was in a special section we used a different color scheme than the bright colors used on the rest of the site. During our research, experts seemed to prefer the darker colors and stated that it reinforced the “professional” look. https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/1609525591826-FVNVDYLBPWYNNQYYPG5Q/datapoints.png Portfolio - SimpleTire- Brand Transformation - Earn trust with data. Our research showed that customers did not put much faith in typical retail callouts like “lowest price” or “great value.” What they did respond positively to was metrics like what was selling well in their area or the most popular item for their car. We ran A/B test to determine the most effective data points and sprinkled them throughout the design. https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/1609526460199-NTKJXDDXC5HR4C9IXIE9/weather.png Portfolio - SimpleTire- Brand Transformation https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/1609526658911-4LVPMGRN8K2Z9TK90C6F/smiley.png Portfolio - SimpleTire- Brand Transformation https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/1609526182437-FMM6HGQCEQKGPOTWS460/mountains+copy.png Portfolio - SimpleTire- Brand Transformation https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/1609528350895-3MLNLZR8EQQ3QJZI1O66/Screen+Shot+2021-01-01+at+2.11.52+PM.png Portfolio - SimpleTire- Brand Transformation - “A Modular, Flexible Design System.” From my experience at the Wall Street Journal I knew that the only way to support a concept like this would be develop a flexible design system based on individual modules. Just as the Journal could easily update/replace any piece of content based on the situation at hand, we could do the same with our content. To achieve this I lead a content inventory to capture and catalog a list of existing assets. We then turned to Figma to start designing a design system that would accommodate our needs. Figma allowed us to easily update and maintain the system and allowed stakeholders to easily review and add their comments right into the design. Here’s a more detailed example, and another. https://www.jimmuntone.com/portfolio-2/michelin-maestro-roadside-assistance-program monthly 0.5 2021-12-22 https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/1ac4d29f-c98a-4934-a85e-cad38a56bb67/Screen+Shot+2021-12-22+at+8.33.59+AM.png Portfolio - Michelin: Maestro Roadside Assistance Program - User Research. I worked with the client and my senior designer to develop a research plan that would fit the needs of the project. We embarked on a series of 20 interviews split between segments that Michelin felt were important, including fleet owners, drivers, mechanics, dispatchers and service technicians. Interviews were conducted in-person at places like garages and truck-stops and also over Zoom due to Covid-19. My role: I developed the research plan/methodology, conducted ten interviews and participated with my team in putting together the findings. In addition, managing scope, timeline and budget. https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/10bb8f2a-558c-442b-916b-f8cbd0488c26/Screen+Shot+2021-12-22+at+8.34.41+AM.png Portfolio - Michelin: Maestro Roadside Assistance Program - Analysis. My team and I went back over the research and looked for common themes and patterns in the responses. To arrive at a rough, current state journey, we conducted empathy mapping and a feature/value matrix My role: I lead exercises and workshops to uncover trends in the data and helped to put together the current state journey and pre-read documents that would inform our future design thinking workshops. https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/c20577d1-b539-4cc4-b739-fb72caf24e12/Michelin+Personas+%281%2910241024_4.png Portfolio - Michelin: Maestro Roadside Assistance Program - Current State Journey With the findings from our research we were able to put together some rough personas and a current state journey. We called out the pain points/moments of opportunities. My role: Lead the team as we worked through recommendations and researched best practices/similar products for thought starters on improvement. Oversite on the final deliverable. https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/871016c2-665b-4307-a367-46c69514bb88/Screen+Shot+2021-12-22+at+8.20.45+AM.png Portfolio - Michelin: Maestro Roadside Assistance Program - Design Thinking 1 We conducted a 2 day workshop with the client to better understand requirements and better understand drivers, fleet managers and owners. We used affinity mapping to pull out key ideas from our research by grouping them together. My role: Helped plan/prep the workshop. Co-lead the workshop along with a Senior UX designer and Creative Director. https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/669f9ded-8c39-405f-b768-5eae2b81e6e8/Screen+Shot+2021-12-22+at+10.49.17+AM.png Portfolio - Michelin: Maestro Roadside Assistance Program - Design Thinking 2 In addition to empathy mapping we also conducted a “Jobs to be Done” exercise to gather requirements. Jobs to be Done breaks down customer needs into specific steps. https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/4378d6ed-f3e5-4a9a-8024-0c7aff3a5cd8/Screen+Shot+2021-12-22+at+10.54.29+AM.png Portfolio - Michelin: Maestro Roadside Assistance Program - Design Thinking 3. We provided the participants an assortment of “thought starters” (apps / websites similar in theme and functionality to what they were hoping to achieve). After discussing their likes and dislikes we broke into teams and sketched key pages together. https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/e231a643-5523-4c45-8d9f-87aebdec1f8d/Screen+Shot+2021-12-08+at+12.10.47+PM.png Portfolio - Michelin: Maestro Roadside Assistance Program - Personas & Journeys We used the information uncovered during our workshops to finalize personas and update the user journeys. My role: I made sure the personas were actionable and contained useful data points that would ensure our design would delight our perspective customers and support their goals. https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/99de8a88-664b-44ef-bbef-89d78d206d47/Screen+Shot+2021-12-22+at+11.31.23+AM.png Portfolio - Michelin: Maestro Roadside Assistance Program - Clickable Prototype To test hypothesis and inform the future design we developed a clickable prototype to conduct usability tests with. My role: Oversaw the day to day design of the prototype, engaging in team sketching sessions and reviewing concepts. https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/d7362785-9636-4d5d-ac77-73aed033b176/Screen+Shot+2021-12-22+at+11.33.21+AM.png Portfolio - Michelin: Maestro Roadside Assistance Program https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/26300060-6cae-4c5c-9fc7-d81cfa496765/Homepage.png Portfolio - Michelin: Maestro Roadside Assistance Program - And… some final creative… As Maestro was a new service, the home page was focused on explaining the benefits of the produt and attempting to reassure the user and gain their confidence that this was a product/service they could count on and was relevant to them. https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/61f2d747-8e39-4f7c-a46e-c35e3592e7e0/D+Service+Results_No+Loc+Sel.png Portfolio - Michelin: Maestro Roadside Assistance Program - More creative... We spent a lot of time to get the finding/scheduling appointments just right. On mobile the experience was much more like “Google maps” as research showed most drivers were familiar with finding/selecting services that way, wheres the desktop view, which was primarily used for in-office (not roadside) staff took full advantage of the full screen. https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/e2917221-1218-4b63-ad10-357fdd886dbc/D+Booking+NO+Address.png Portfolio - Michelin: Maestro Roadside Assistance Program - And more creative... Our research showed that having a break down of services was valuable to our users and subsequently we keep the summaries clear and light and focused only on the most important details. https://www.jimmuntone.com/portfolio-2/oreoscom monthly 0.5 2021-12-22 https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/8f8fb12c-0d76-4b89-b01d-9cfbd302e28c/Screen+Shot+2021-12-22+at+1.45.30+PM.png Portfolio - Oreos.com - A landscape of deliciousness... After some initial requirements gathering and level-setting we ran some workshops with the clients reviewing competitor (and just admired) sites to get ideas, inform design and begin requirement gathering. My role: Oversaw the development of workshops and lead the site audit exercises with clients. https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/8b6cebc6-23f5-4eca-9f68-7c6863498823/Screen+Shot+2021-12-17+at+10.49.04+AM.png Portfolio - Oreos.com - Think Fast After getting a healthy does of inspiration we did a 100MPH thinking exercise to come up with new ideas. This is a bit like a structured brain storm, allowing users to get out as many ideas as they can and then going back and voting on the best. My Role: Workshop facilitation and analysis of results. https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/c67018de-bb09-44a1-bcfc-9c56b61cf66e/Screen+Shot+2021-12-17+at+10.49.31+AM.png Portfolio - Oreos.com - Time to Sketch... Armed with some requirements and a list of good ideas, we split into teams and began to sketch out key pages in desktop and mobile. My role: Co-facilitated the exercise with our creative director and a UX lead. Lead the sketching in my group during breakout. https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/e20cda90-f1fd-4aab-8fd7-d9c7e6560659/Screen+Shot+2021-12-22+at+2.14.56+PM.png Portfolio - Oreos.com - Design & A/B testing. To save time we did very few low-fi wires and worked in high-fidelity in Figma with our UI colleagues. As the cookie customization tool was such a huge part of the experience we A/B tested several versions before settling on the final. My Role: Facilitated initial internal sketching session. Worked on the testing plan and general oversite and design reviews. https://www.jimmuntone.com/portfolio-2/redefining-career-growth-a-journey-beyond-the-traditional-ladder monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/02c053a6-6754-4464-b8b1-1698871177e8/1Overview.png Portfolio - Redefining Career Growth: A Journey Beyond the Traditional Ladder https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/bbcfbbe4-3964-44c6-9b4b-33de17f92f59/3Career.png Portfolio - Redefining Career Growth: A Journey Beyond the Traditional Ladder https://www.jimmuntone.com/portfolio-2/first monthly 0.5 2024-03-07 https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/0f393818-3799-4152-96cf-538e85d57633/Screenshot+2024-02-07+at+1.42.41+PM.png https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/0265301d-8c83-4d28-b061-b6873bcef446/Slide2.png Portfolio - First Notice of Loss- Helping customers through their most difficult time. https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/d633dadf-07c9-46f7-a8d6-897fea7e4554/Slide3.png Portfolio - First Notice of Loss- Helping customers through their most difficult time. https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/6aceda43-3a77-4eb5-b649-6dd9def90d4f/Slide4.png Portfolio - First Notice of Loss- Helping customers through their most difficult time. https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/0dd96dab-462f-46b6-954b-2573dbca44f4/Slide5.png Portfolio - First Notice of Loss- Helping customers through their most difficult time. https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/a781433d-80fb-435e-8796-e132bffb6015/Slide6.png Portfolio - First Notice of Loss- Helping customers through their most difficult time. https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/5f95b50c-8dab-4946-a5b8-f8616199cb6f/Slide7.png Portfolio - First Notice of Loss- Helping customers through their most difficult time. https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/bd96326f-b844-4600-b915-f42748cd1f0b/Slide8.png Portfolio - First Notice of Loss- Helping customers through their most difficult time. https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/2de55075-afa3-4638-8482-bdec9793a5d4/Slide9.png Portfolio - First Notice of Loss- Helping customers through their most difficult time. https://images.squarespace-cdn.com/content/v1/5fda2534995fee65c21c9af1/8742c9c1-4ac1-4209-ac50-6eb674a67bf8/Slide10.png Portfolio - First Notice of Loss- Helping customers through their most difficult time.